Andrew John Holland

About Me

Former airline flight operations senior manager with 30+ years’ experience, including Etihad Airways and Gulf Air, where I managed multi-million-dollar enterprise software deployments across flight operations, crew scheduling, and training planning systems (e.g., AIMS, Kronos). My work covered simulator scheduling, crew planning, and operational control center (OCC) integration — ensuring performance, compliance, and cross-department coordination. I’m now focused on AI-assisted Business Analysis and Business Intelligence, actively completing IBM professional pathways and specializations. Also developing SmartWork Suite™, an AI-powered toolkit that connects BA, BI, and PM workflows — currently in soft launch as part of my “GenAI for BA, BI, PM, Executives, Data Analysts, and Data Scientists” campaign.

Currently advancing through IBM’s Business Analyst and Business Intelligence Analyst Professional Certificates while expanding expertise through the GenAI for BA, BI, PM, Executives, Data Analysts and Data Scientist campaign — integrating AI-driven insight and decision intelligence across all professional disciplines. In my personal time, I explore technology through Linux Homelab projects, showcased on my GitHub.(silicastormsiam), focusing on home automation, cybersecurity, and learning Python using Proxmox, complemented by tutorials on my YouTube channel. Explore my work at andrewholland.com and connect with me for collaboration opportunities in software deployment and beyond.

Professional Experience

Founder & Project Manager

Non-Profit Agricultural Cooperative, Northeastern Thailand (2020 - Present)

Pioneered a cooperative to empower local farmers, integrating organic farming practices and plant-covered water storage structures as project frameworks.
Developed policies for crop rotation, chemical-free cultivation, and greenhouse operations, ensuring compliance with environmental standards.
Engineered a scalable fee structure for greenhouse usage, enhancing financial sustainability.
Designed off-grid water systems with solar-powered DC pumps, improving resource efficiency by 30%.
Managed water reservoir and tilapia fish farming projects, delivered under budget, creating a net revenue stream from seasonal fish farming for local market vendors.
Facilitated training on soil restoration using local materials like coconut husk, dehydrated water buffalo manure, and biochar, boosting community adoption by 40% and yield by over 80%.

Senior Manager - Flight Operations Training Planning

Etihad Airways, Abu Dhabi, UAE (2015 - 2020)

Directed resource scheduling for 11 flight crew simulators, 17 cabin crew training devices, and 200 instructors, optimizing software-driven workflows.
Increased resource utilization by 25% through data-driven allocation strategies.
Streamlined instructor qualification processes, ensuring 100% regulatory compliance.
Spearheaded $865K AIMS Training Module project using Waterfall methodology, completing ahead of schedule and enhancing training efficiency.
Authored procedure manuals and bulletins, improving operational clarity for software-based systems.

Senior Manager - Crew Planning

Etihad Airways, Abu Dhabi, UAE (2008 - 2015)

In 2009, as a stakeholder and Subject Matter Expert, oversaw $5M Kronos AD OPT Altitude suite implementation, with $2M in customization and a five-year service plan, enhancing crew scheduling optimization and increasing crew satisfaction.
Orchestrated training, leave, and roster scheduling for over 10,000 flight and cabin crew using AIMS, aligning with GCAA, IOSA, EASA, and Fatigue Risk Management Systems (FRMS) regulations.
Led a team of 17, achieving 96% compliance with corporate governance in multiple internal cross-audits.
Implemented workforce planning for Multi-Crew Pilot Licence (MPL) and Cadet programs, optimizing talent pipelines with software tools.

Manager - Flight Crew Planning

Etihad Airways, Abu Dhabi, UAE (2008)

Managed Airbus and Boeing crew scheduling using AIMS, ensuring regulatory compliance.
Developed Crew Planning and Control Manuals, streamlining software-based processes.
Delivered $200K AIMS Leave Module project, enhancing leave management efficiency.

Manager - Crew Control

Etihad Airways, Abu Dhabi, UAE (2007)

Oversaw real-time crew scheduling with AIMS, maintaining UAE-GCAA compliance.
Implemented risk mitigation strategies, reducing disruptions by 15% utilizing a Crew Standby profile adjusted daily.

Certifications

Currently completing the IBM – Business Intelligence Analyst Professional Certificate.
Currently advancing through the IBM – Business Analyst Professional Certificate.
Successfully earned the IBM – Generative AI for Business Intelligence Analysts Specialization.
Successfully earned the IBM – Generative AI for Project Managers Specialization.
Continuing professional growth through the “GenAI for BA, BI, PM, Executives, Data Analysts and Data Scientist” campaign — a focused initiative highlighting how generative AI is reshaping modern analytics, management, and decision intelligence.

IBM – Generative AI for Business Intelligence (BI) Analysts (Specialization) — certificate thumbnail

IBM – Generative AI for Business Intelligence Analysts — (Specialization)

Coursera · October 01, 2025 — IBM – Generative AI for Business Intelligence Analysts (Specialization). A three-course IBM and SkillUp specialization exploring how generative AI transforms business intelligence through automation, insight generation, and responsible data storytelling. The program develops applied skills in prompt engineering, NLG analytics, and AI-driven visualization, helping professionals validate outputs, interpret complex datasets, and communicate insights with precision. This specialization forms part of Andrew’s broader “GenAI for BA, BI, PM, Executives, Data Analysts and Data Scientist” campaign — a continuous learning initiative demonstrating how generative AI reshapes every stage of modern data-driven decision intelligence. (Final score: 95.35%).

IBM – Generative AI for Project Managers (Specialization)

Coursera · Aug 25, 2025 — A three-course IBM and SkillUp specialization equipping project managers with practical generative AI skills for modern delivery environments. It explores how AI enhances planning, scheduling, risk analysis, and stakeholder communication, using real-world tools and prompt engineering to boost efficiency, transparency, and data-driven control. This program complements the BI specialization by focusing on workflow intelligence, decision accuracy, and responsible AI integration within project frameworks. It’s part of Andrew’s ongoing “GenAI for BA, BI, PM, Executives, Data Analysts and Data Scientist” campaign — showcasing how generative AI elevates strategic management and drives intelligent, data-led project outcomes.(Final score: 96.31%).

BA Case Study, Linux Homelab, & YouTube

Business Analysis Case Study

This case study presents selected Business Requirements Document (BRD), Functional Requirements Document (FRD) and Traceability Matrix artifacts authored by Andrew John Holland during work derived from the Etihad Training Academy. It follows the path from business problem to implementable system behavior, showing how requirements are elicited, organized, and translated into functional specifications with clear acceptance criteria and traceability.

The objective is simple: provide a transparent line‑of‑sight from stakeholder objectives to system capability within the AIMS Training Module. Readers can step through the BRD to understand the business context and constraints, then review the FRD to see how those needs are expressed as functional behavior and integration points. Together, the documents illustrate a repeatable, professional Business Analyst workflow suitable for regulated and operationally complex environments.

Business Requirements Document (BRD)

Functional Requirements Document (FRD)

Traceability Matrix

Case Study Reenactment (Study Journey)

Case Study – ReadMe

Collectively, these artifacts above are for download demonstrate a disciplined Business Analysis practice: clear problem framing, stakeholder alignment, and end-to-end traceability from objectives to functional design. The result is a set of materials that shorten review cycles, reduce rework, and provide a reliable foundation for build, test, and operational adoption.

Linux Homelab

My Linux Homelab is a hands-on environment built entirely by me, piece by piece, starting from the motherboard and LAN cards up to the full rack-mounted systems. The purpose was to replicate enterprise-grade IT infrastructure at home while maintaining complete control over design and scalability. Building it myself ensured I understood every layer of hardware and configuration, making the system a living lab for real-world problem solving.

The core of the environment runs on Proxmox Virtual Environment (VE) clusters. This setup enables virtualization and containerized workloads, database creation and management, and automated movement of workloads between nodes using high-availability clustering. Testing live migration across the datacenter allowed me to validate redundancy, uptime, and resource balancing at a level usually seen in production-grade IT.

Supporting the clusters, I integrated advanced networking and security. Managed networks use VLAN segmentation, while link aggregation (LACP) provides performance and failover between dual-port NICs. At the perimeter, Netgate firewall administration with orchestration of firewall rules gives fine-grained control over traffic and layered security. Automated backup pipelines and hardened configurations keep the environment resilient, making it both a testing ground and a reliable production platform for my personal and professional projects.

Homelab Projects

YouTube Channel – AI Future Uncovered

AI Future Uncovered is my YouTube channel built entirely with AI tools. Every stage of production—research, scripting, narration, voiceovers, image generation, subtitles, thumbnails, and editing—was handled by AI. The project began as an experiment to prove a faceless channel could be designed and maintained professionally without traditional studio resources.

The content covers Artificial Intelligence in a beginner-friendly, educational way. Topics include AI fundamentals, the five generations of AI, the seven stages of AI development, Natural Language Processing vs GPT, Artificial General Intelligence, and the impact of ChatGPT 4 and Samsung’s Galaxy AI. Each video is structured to simplify complex technical concepts into clear, fact-based explanations while keeping viewers engaged.

While it demonstrates the creative power of AI in media production, the channel has a personal story behind it. I originally created the content so my 80-year-old mother could better understand AI and ease her fears about it. After watching the videos, she felt reassured and more confident. In that way, AI Future Uncovered became not only an educational platform for the public but also a personal project that shows how AI can inform, empower, and inspire across generations.

Visit Channel

Airline Operations & Business Analysis